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5 Ways To Attract more Residents with Green Marketing

Environmentally conscious folks tend to bring certain values to all areas of their lives—particularly their living spaces. Greenies aren’t perfect, but they are generally more mindful of their impact...

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Energy Star Appliances: Your Key to Higher Occupancy

Housing and demographic trends indicate that families are getting smaller, more single people are seeking housing and people are doubling up out of necessity. Given the current glut of housing across...

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Advertising Within the Community: Ready, Set, Recycle!

One of the many benefits that can come from volunteering to be in neighborhood events is free publicity. Community programs can be one of the most beneficial and cost-effective ways to advertise,...

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“Going Green Helps You Target the Tenants You Want”

I recently had an uncomfortable, albeit necessary conversation with a landlord who owns a property on my block. This face-to-face meeting followed a rocky year with one of her tenants—the kind of...

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Why Go Green In Property Management

According to my friends out there who manage single-family rentals, vacancies are high, rents are dropping and it’s tough to find qualified applicants. Gaining an advantage in this atmosphere is more...

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Eco-Brokers, A New Way to Stand Out from the Crowd

A few months ago, I met – quite by chance – an eco-broker. According to her business card, this was no ordinary eco-broker. She was Minnesota’s first eco-broker. And she happened to be representing a...

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Go Green with Video Tours?

It’s no secret that shopping for a new place to live can take a lot of time, but do you know how much pollution it creates too? ‘On average, homebuyers see 15 properties before choosing one’ (HUD...

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Strong Resident, Strong Community

Sage, one of my favorite neighbors and a co-conspirator in community advocacy projects, is the person who immediately comes to mind when I think about an ideal tenant. First off, she’s reliable,...

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